Email campaigns

Setting up email campaigns is an easy job when you use an autoresponder. This software program or service is an integral part of your email marketing.

There are 2 types of autoresponder:

• Web based software: this is software you buy for a one off fee and run it on your server through your website. to do this you will need to be a little more technical and be prepared to put more work into running your autoresponder. There can be some problems with sending broadcasts to a larger list as this autoresonder is run from your server. Your ISP can often create problems with mass mailings. It is good to check with them first before buying this type of autoresponder. An example of this type of autoresponder would be Mailoop.
• 3rd party service: you can also hire a 3rd party service to handle you autoresponder needs. This usually costs around $20 a month. When you hire one of these services you will need to be careful to look into what they actually do, so that you can match the right service for your business. Be sure that they are charging a flat monthly fee with no increases for larger lists. There are several good companies, like Get Response and AWeber. Also be sure that they will provide unlimited autoresponders and that you will be able to make as many lists as you want.

There are 2 ways to set up your email campaigns:

• By autoresponder series: This is called a mailer. You set up an autoresponder series and send it to your prospects or interested customers. You set up each message to go out on a certain day. It can be on a daily basis or further apart. The autoresponder will then send out the messages at the preset times.
• By scheduled email: a newsletter is a prime example of this. You can prepare your newsletter in advance and then schedule it to go out on a certain time. You can handle advertisements like this as well.

Email campaigns take preparation and some thought, especially if you are setting up a mailer. Make sure that your system works by running a test to yourself first. Make multiple campaigns for maximum profit. To target your market better you may want to split your lists into more specialized groups for better response. Do your market research and understand the different sections of your market. If necessary look into customer sales records to find out who is buying what products.

 Using a mini site to do this: In order to set up an email campaign you will need a list. You can build a list easily and quickly with the aid of a mini site. Mini sites are easy to build and quick to launch. You can set up a landing or squeeze page to capture email addresses and encourage visitors to subscribe to your newsletter. To get free video tutorials on how to build a mini site go here http://www.minisitepayoff.com/