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Why Do Posters Fail?

added December 23, 2008
Katie Marcus writes about the posterprinting or custom poster printing technologies.


What are the reasons that posters fail

When you think of a poster you will rarely consider the notion that it will fail. When they require poster printing services for any kind of purpose, most people assume that once the full color poster is in its place, the job is done. This cannot be any more further from the truth. A poster can fail miserably as it is displayed. Listed here are the few major mistakes designers commit when poster printing. Keep this in mind when you do a design yourself for custom poster printing.

The first mistake you can commit is to have a too many objects on its design. This means that the whole design is cluttered. You may have put in too much text as you were carried away with detailing everything that will happen in your project.

In addition, capitalism says that when given sponsors for a project, their logo must be present in a prominent position in the posters. If you have a lot of sponsors each competing for a place, eventually you will get too much clutter on the custom poster that it will fail. So keep things neat and tidy. If annoying logos and a long list of text are unavoidable, integrate them into the design and do not just plaster them everywhere.

In a flipside of the mistake committed above, a poster can have too little content or the wrong information. This is literally sentencing the poster to death since it cannot function the way you want it to be. Posters disseminate information. Block that with the wrong content or a failure to expose the whole truth and people will get the wrong idea of the poster. Make sure all content is proofread to avoid any content that might be missed.

Do not get too overboard: Some designers want to use every trick in the book for posters. They may want wild changing colors, intricate designs, unusual shapes and even embossed features. What you must take into consideration is that the design should not overwhelm the image that you want to portray. The poster design should facilitate the communication of information between your project and its audience. It should not be a hindrance.

Lastly, posters can sometimes misrepresent what they are depicting. It may be the result of the designer and the client not working together. It might also be because the design projects a much too idealized version of what it is advertising. For example, a delicious food poster shows a juicy hamburger, but when you order it, the real thing pales in comparison. Usually you will feel cheated right? Always try to strike a balance between the real project and the idealized depiction present in the poster. The poster promises some things, it should keep its promise.

Those are the three major mistakes you can commit that can cause a poster to fail. Keep alert and avoid these traps at all cost.  A poster should be a balance between text, images and color. It should also be credible and believable. Good luck with making your posters!



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