Computers, Internet, WebDesign

How to Choose Your SEO Web Designer

added January 2, 2009
Moe Tamani is a Marketing expert with a leading Dallas Search Engine Optimization Company specializing in organic SEO.

Web designing and searchengine optimization (SEO) seem to be two very different concepts. Nevertheless,you need to be able to combine both these elements in your business website fortwo reasons: good design will drive traffic to your site while excellentoptimization of your web pages will increase your rank in search engines.

All in all, you will benefitthrough obtaining your desired ROI for your business. There’s much better salesconversion rate. Wheredo these things differ?Certified web designers and SEOspecialists see things in different perspective. This could be because of theorientation they have about their own respective roles in website building.Take these, for example:1.The use of Flash in websites. At an SEO standpoint, theuse of Flash in business websites is often discouraged. First of all, itdoesn’t really improve your rankings in search engines. As a matter of fact, itcan be very detrimental as it becomes a lot harder for crawlers to check onyour content and have your webpages indexed. Second, Flash takes sometime todownload. Because there are wide choices of websites available, Internet usersdon’t have to actually wait for your webpage to download. Meanwhile, for a typical webdesigner, Google has the ability to read Flash. Hence, you will not onlycapture the fancy of your Internet visitors, but you can also notworry about not getting indexed at all. 2.Multiple optimized content pages. Though Flashwebsites can still be indexed in search engines, SEO specialists believe thatfor you to be able to do that you must be able to compensate this elaboratedesign with a lot of well-optimized pages. If not, you wouldn’t be able toguarantee any inclusion, as search engine crawlers can only read texts, notFlash, Java, or HTML files. 3.Conversion. Web designers, meanwhile, believethat it doesn’t really matter if you have well-optimized pages or not becausewhat’s actually important in any business website is your conversion rate. Youshould have the capacity to convert your traffic to regular customers. Becauseof the beauty of Flash, web designers have an inkling that it will be a greatmethod for easy conversion. Howdo you exactly choose a web designer?Based on the things above, youknow that you both need a web designer and an SEO specialist working on yourwebsite. However, looking for them is like searching for a needle in a hugepile of haystack. It’s even difficult to search for just one competent person,how much more for two individuals? Yet you should always persevere as therewards are always long term and something that will truly be beneficial toyour business. Here are some ways on how you canpick the right web designer:1.Make sure that he is competent to do the job. Keepin mind that a true-blue web designer will get you that far. You are lookingfor someone who doesn’t only know how to create fabulous designs but alsounderstand why he needs to settle for this layout and not the other one. Hemust know the essence of SEO and apply these to his own web design. For example, when it comes toSEO, linking related pages in your website will guarantee excellent searchengine rankings. You may also need to add a sitemap to contain all the links inyour site and make it convenient for search engine spiders to index your pages.2.Look for a portfolio to prove their worth. You basicallydon’t need to work with an experienced web designer for your website. What’simportant is that the person is capable to do the job. For him or her to beable to do that, you may want to ask for his/her portfolio. Make sure that youhave certain criteria in your mind by now, so you will be able to havesomething to compare their works with. 3.Make sure that they’re very easy to work with. Communicationcan sometimes be a headache once you start working with a web designer.Usually, they work in their respective homes, so you have to rely on instantmessengers and e-mails. Ensure that they can easily be reached and that theycan instantly pick up whatever concept that you may have in mind. After all,it’s still going to be your business website. 4.He can actually maintain your website. The processof online business will always be continuous. Everything doesn’t end withhaving a business site. You shouldn’t just stop on optimizing your websitetoday. Rules in SEO will change over time, and you must be able to cope withit. One way to do that is to look for a web designer who can maintain yoursite, so you don’t get lost among the pages of search engines.

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